Winner alright – Tramore Racecourse receives sponsorship boost
Tramore Racecourse received a major boost this week after it was announced that Savills Ireland will sponsor their newly upgraded Grade 3 chase on New Year’s Day for three years.
“The feature race on New Years Day at Tramore was our first venture into racing sponsorship two years ago,” Angus Potterton, Savills Ireland Managing Director, said.
“There is a great holiday atmosphere on the day and the crowds are always huge. I never thought that a Tramore winner would progress from our listed chase as it was then to winning the blue ribband of them all the Cheltenham Gold Cup.”
The 2m 6f chase has been attracting a better class of horse in recent years with previous winners Bachasson, Champagne West and most notably last year’s Cheltenham Gold Cup winner Al Boom Photo.
“From a commercial point of view the race in Tramore gives us a great brand presence in markets outside Dublin, the exposure from last years race was unprecedented and we feel horse racing allows us great value for money as a marketing tool,” Mr Potterton added.
Owen Byrne, General Manager of Tramore racecourse said “we are thrilled that Savills Ireland have chosen to extend their sponsorship for another three years.”
Pictured are Willie Mullins with Al Boom who won last year’s Cheltenham Gold Cup