October 19, 2021

Waterford libraries take part in innovative new national ad campaign

Waterford libraries have joined a new national campaign is running for the next four weeks across TV, radio, cinema, digital and social media.

The aim of the campaign is to encourage people of all ages to join and use the library.

Waterford City and County librarian Jane Cantwell said: “Many people who use the library regularly know how great it is. But there are those who haven’t been in a while or don’t think there’s anything there for them. This campaign is inviting everyone to have a look at their library.

“We want everyone to take a closer look, to see beyond what they thought they knew about libraries and to find out about all the amazing services we offer – completely free.”

The ‘Take a Closer Look’ campaign was devised by the Libraries Development Unit of the LGMA with the support of the Department of Rural and Community Development. It is part a wider national strategy to increase library use in Ireland.

Currently, around 16% of the Irish population are library members, but the ‘Our Public Libraries’ campaign aims to increase this figure to 30% by 2022.

You can view the ‘Take a Closer Look’ advert at https://www.youtube.com/watch?v=-ZOvJVnHhY0

PHOTO: Tracy McEneaney, Executive Librarian with Waterford Libraries who features on the advert using the free  borrowbox app available to all  Waterford Library members which gives you access to free  eBooks and eAudiobooks anywhere

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