August 4, 2021
Business News

Waterford gets €500,000 to bring city’s Viking story to life on our streets

Waterford city will recieve €500,000 million in funding from Fáilte Ireland to develop its potential as a tourism ‘destination town’.

The funding has been allocated through Waterford City and County Council as part of an initiative launched earlier this year by the National Tourism Development Authority.

The Destination Towns project in Waterford will improve the visual awareness of the Viking story by increasing street animation, wayfinding and signage for visitor parking. Public art and lighting will also enhance the visitor experience with proposals to create animated spaces in the city.

The process of identifying the towns that receive funding through the Destination Towns scheme commenced in mid-2019 and was led by the Local Authorities in consultation with Fáilte Ireland.

Junior Tourism Minister Brendan Griffin today confirmed that every county in Ireland will benefit from the funding. The first round of allocations, including for Waterford, will take place from January.

Fáilte Ireland CEO Paul Kelly said: “The towns which reap the greatest benefits from tourism and schemes like Destination Towns are those where all local tourism players work together – from Local Authorities and businesses to the communities themselves, each complementing another’s efforts to create a full and appealing offering for their area.

“A core focus of Fáilte Ireland’s work is to drive a greater regional spread of visitors and revenue across the country. Initiatives like our Destination Towns scheme are critical in doing this by boosting the tourism appeal of destinations across Ireland. We’re delighted with the support from the Local Authorities and we would like to thank them for their work in putting forward such compelling cases for investment.”


Shane Doran

Shane Doran is founder and Co-Managing Editor of News Now Media, incorporating, and He is a former newspaper editor who has held senior executive roles across five national newspaper titles, both broadsheet and tabloid. He was News Editor and Executive Editor of the Irish Independent for more than seven years and spent a number of years in South Africa where he worked as editor of The Daily Voice newspaper. Shane has held senior editorial position with The Sunday Independent, The Herald and The Irish Daily Star and has served as Executive Editor (Group) of Independent News & Media (INM), Ireland’s largest newspaper group.

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