Strange bedfellows? Mattress Mick is coming to Waterford!
Waterford has been given a spring in its step after one of the country’s most colourful businessmen unveiled plans to set up shop here.
The city is one of eight locations Mattress Mick has earmakred for an exciting new expansion across Ireland.
The other locations are in Cork, Limerick, Athlone, Sligo, Bray, Sandyford and Wexford.
The bedding retailer plans to spend betwen €750,000 and €1.2m on the expansion over the next two years.
Founder and managing director Michael ‘Mick’ Flynn (pictured) was the subject of the 2016 film Mattress Men and known for viral marketing campaigns. He currently operates three shops in Dublin and one in Drogheda, Co Louth.
Mr Flynn said he was encouraged by growth in online sales to open shops in other parts of Ireland.
“The online sales are growing fantastically,” he told the Sunday Times. “We’re quite surprised at how it’s growing. Customers have confidence in buying from us because of the brand recognition.”