June 18, 2021
Business News

Retail therapy: Top Waterford businesses attend breakfast briefing on future of shopping in city and county

Some of our top retailers and services converged on the Granville Hotel for an early morning breakfast briefing to exploring the future of shopping in Waterford City and county.

Hosted by Waterford Chamber, AIB Bank and Waterford Council, it saw a capacity crowd gain insights into customer behaviour in retail and data trends.

Called ‘Waterford Retail – A Fresh Look’, the event was part of Local Enterprise Week and was opened  by John McSweeney, AIB and Vice-President Waterford Chamber, who gave a comprehensive overview of the current position in Waterford, enforcing the message that collaboration was key and asked how Waterford should be branded in terms of retail.

This was followed by a presentation from Retail Excellence Ireland CEO, David Fitzsimons, who spoke of the 10 Pillars of the Future Store.

He told the audience that consumers spend more in stores that are an authority on their product, embrace something different, offer hospitality and personality and sell product the way the customer wants it.

He also highlighted that stores that have a visual impact and stop you in your tracks from the outside in do much better in terms of footfall and sales generation, while the customer experience has to be to the fore in every offering.

The event was closed by Richie Walsh, Waterford Local Enterprise Office, who spoke of the availability of supports for the business community and the array of events which were scheduled for Local Enterprise Week.

This event is part of a strategic retail support plan which is currently being worked on by Waterford City & County Council and Waterford Chamber.

Pictures: John Power


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