Last orders for alcohol ads as ban comes into effect
A ban on certain types of alcohol advertising, restricting where and when it can be displayed, has come into effect.
The new legislation aims to prevent the promotion of alcoholic drinks to children and the new measures outlaw outdoor alcohol advertising on public transport and around schools and playgrounds.
Further restrictions are in place banning advertising in cinemas if the film is for under 18s while adverts on kid’s clothes are also prohibited.
Drinks Ireland have said they will comply with the legislation.
“We have a proven track record of implementing positive change in this space,” said Patricia Callan Director of Drinks Ireland.
Meanwhile, Minister for Health Simon Harris said: “Studies report consistently that exposure to alcohol advertising is associated with an increased likelihood that children will start to drink or will drink greater quantities if they already do.
“These measures aim to change that situation in Ireland and to remove alcohol advertising from the day-to-day lives of our children.”
“I am determined to continue this fight. These and other measures in the Public Health (Alcohol) Act will effect practical changes in our society in order to ensure that there will be no room for alcohol and alcohol advertising in Irish childhoods.”