Waterford Council hangs up on plans for digital ads on old phone boxes across city
Plans by Ireland’s former phone and communications provider to erect a series of digital advertising displays dotted around Waterford city have been rejected by council planners.
In refusing permission to erect seven digital displays, Waterford City and County Council said by allowing permission it would create a “precedent” that would “give rise to visual clutter” and “negatively impact” the area.
Eircom Limited had requested permission from the local authority to remove telephone kiosks from seven locations around the city and replace them with an integrated phone and advertising unit.
Each development, just under 2.5 metres high, would have been erected on public footpaths where phone kiosks had been at locations outside Waterford Institute of Technology, the Post Office on Custom House Quay, Merchants Quay, Wellington Street in Ballybricken, Park House on Newtown Road, The Mall and on Michael Street.
Outlining their decision, council planners said: “The nature of the digital advertising display is not related to the commercial activity being carried out at the location. It is the opinion of the planning authority that an advertising ‘need’ has not been demonstrated for the advertisements.”
“It is considered that the digital advertising display, by itself, and by the precedent it would set, would give rise to visual clutter and negatively impact on the visual amenities of the area.”