October 22, 2020
Business News

Waterford’s women buyers give ray of hope to local motor trade

News car sales may have crashed in Waterford but a survey suggests they may bounce back – with women buyers contributing significantly to the recovery.

Research by dmg media Ireland has found that despite the impact of Covid-19 on the economy, almost half of Irish women say their plans to buy a car in the near future have not changed. Of these, 24% bought their last car as new.

Figures from the Society of the Irish Motor Industry (SIMI) show that sales  of new cars have taken a serious hit everywhere with the decline more severe in Waterford than in any other county.

But the dmg media survey found that two thirds  of Irish women believe cars have taken on more importance in their lives during lockdown, as a safer means of getting around than public transport.

Two in every five Irish women questioned said they would consider booking their car in for a service soon and plan to use their car more in the near future.

A separate survey has found that Waterford motorists are deeply confused about the environmental impact of their motor vehicle and wider car options available to them.

Almost 80% of those surveyed  said the Government’s proposed 2030 ban on the sale of new petrol and diesel cars is unachievable.

Almost 9 out of 10 (86%) drivers here admitted they don’t know the CO2 emissions from their current vehicle.

“These findings clearly show the widespread confusion among consumers, a factor which is only adding to uncertainty at a critical time as the economy begins to reopen,” said Denis Murphy, a spokesperson for the Irish Car Carbon Reduction Alliance (ICCRA), which commissioned the survey.

The survey found that 44% of consumers would be willing to consider buying a car with an internal combustion engine if it could be shown to be more environmentally friendly. However, 42% of respondents, rising to 60% among 18-24 year olds, said the Government’s planned 2030 combustible engine ban would stop them buying a diesel or petrol engine car in the next five years.

When considering an electric vehicle, over half (56%) of people here said they are not willing to pay a premium to go electric.

Shane Doran

Shane Doran is founder and Co-Managing Editor of News Now Media, incorporating KilkennyNow.ie, WaterfordNow.ie and WicklowNow.ie. He is a former newspaper editor who has held senior executive roles across five national newspaper titles, both broadsheet and tabloid. He was News Editor and Executive Editor of the Irish Independent for more than seven years and spent a number of years in South Africa where he worked as editor of The Daily Voice newspaper. Shane has held senior editorial position with The Sunday Independent, The Herald and The Irish Daily Star and has served as Executive Editor (Group) of Independent News & Media (INM), Ireland’s largest newspaper group.

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