September 17, 2021
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The show must go on-line! Ladies can still turn on the style at this year’s Tramore Races

Style and the August Racing Festival at Tramore Races go hand in hand. The festival is the highlight on the Summer social calendar for many across the South East so it is most fitting that – although somewhat different – this exciting fashion event will continue to be a must for ladies to take part in.

The August Racing Festival at Tramore Racecourse takes place from Thursday, August 13 to Sunday, August 16 – but this year’s sporting action will take place behind closed doors due to pandemic restrictions.

Now, thanks to the support of sponsors Bellamianta Luxury Tanning, Redlane, Polished London and Blackwater Distillery, the organisers will host a Virtual Style Event for this year’s festival.

The competition will be run over the first three days of the four-day August fixture from Thursday, August 13 to Saturday, August 15 inclusive. The winner will be announced live on social media on Sunday 16th, the final day of the festival.

Entries will be accepted online with Facebook, Instagram and the racecourse website all offering options for ladies to choose their preferred method of entry.

From Thursday, August 13, competitors will be asked to post a head to toe picture of their style entry. They will need to tag @tramoreraces and @bellamianta on their Instagram or Facebook stories and profiles with the hashtag #TramoreStyle2020 along with details of their outfit. For example, what they are wearing, where they got their outfit and anything else they would like to share.

The competition will close at 9pm on Saturday, August 15. The judges will select 10 finalists who will each receive a goodie bag bursting with gorgeous prizes such as Bellamianta Luxury Tanning and Polished London luxury products as well as a delicious bottle of Blackwater Gin, to mention a few.

One lucky winner deemed most stylish by the judges will receive a prize worth €2,000. Prize elements include a year’s worth of Bellamianta Luxury Tanning for the winner and a friend, an exclusive whitening hamper from Polished London, a €500 Redlane voucher, a luxury gin hamper from Blackwater Distillery complete with a bottle of Blackwater Gin, a pair of gin glasses and a selection of premium tonics and more.

Speaking about the Virtual Style Event, Racecourse Manager Owen Byrne said: “The team at Tramore Races and Red PR were keen to mark the social aspect of the festival this year so that our valued patrons could enjoy all the fun of the Tramore August Racing Festival, if even from afar and moving the fashion event online has allowed us to do it in style!

“We are very keen to include local restaurants, bars and parties into the festival fun (following government guidelines) and are very aware of the economic impact that the August festival has on the city and surrounding county.

“We hope that people can still enjoy the festival while adhering to government guidelines. We hope local fashion businesses will benefit from this too as ladies finally have an excuse to treat themselves to something a little special to mark the occasion in style.”

For further information, visit:

PHOTOS: Patrick Browne


Shane Doran

Shane Doran is founder and Co-Managing Editor of News Now Media, incorporating, and He is a former newspaper editor who has held senior executive roles across five national newspaper titles, both broadsheet and tabloid. He was News Editor and Executive Editor of the Irish Independent for more than seven years and spent a number of years in South Africa where he worked as editor of The Daily Voice newspaper. Shane has held senior editorial position with The Sunday Independent, The Herald and The Irish Daily Star and has served as Executive Editor (Group) of Independent News & Media (INM), Ireland’s largest newspaper group.

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