October 20, 2020
Business News

Pay us a visit: Waterford puts welcome on the mat

Waterford is hanging out a giant Céad Mile Fáilte to the rest of Ireland.

A campaign to welcome visitors and save the summer is being launched across television, radio, print and social media.

It will run throughout July, with the theme of ‘You’re invited, come and see’.

The Visit Waterford team hopes to offset some  of the revenue lost from international tourism which has crashed because of Covid-19 restrictions.  International visitors accounted for around 75% of Ireland’s tourism economy last year.

David McCoy, chair of Visit Waterford, said the new campaign will focus on domestic visitors and will also encourage Waterford people to get out and about in their own city and county.

The campaign will highlight the historical interest in Ireland’s oldest city and the food offering from the county voted ‘Ireland’s No.1 Foodie Destination’.

It will point to “mountainous and rugged scenery only a stone’s throw from our five Blue Flag beaches … a spectacular 46km greenway and the Purple Flag accreditation.”

“Whether you are lucky to live in Waterford or are just an hour’s drive from the county, Waterford has so much to offer for a staycation holiday, short break, or family days out,” said Mr McCoy.

The Visit Waterford drive is supported with investment from Waterford City and County Council, Failte Ireland, local hospitality, amenity, and entertainment providers.

Mayor John Pratt welcomed the initiative and emphasised the importance of the community supporting local.

“Waterford is steeped in culture, heritage, scenery with excellent hospitality and leisure amenities,” he said. “With people reticent to travel too far this summer, there is a host of things to do, see and experience in Waterford.”

Shane Doran

Shane Doran is founder and Co-Managing Editor of News Now Media, incorporating KilkennyNow.ie, WaterfordNow.ie and WicklowNow.ie. He is a former newspaper editor who has held senior executive roles across five national newspaper titles, both broadsheet and tabloid. He was News Editor and Executive Editor of the Irish Independent for more than seven years and spent a number of years in South Africa where he worked as editor of The Daily Voice newspaper. Shane has held senior editorial position with The Sunday Independent, The Herald and The Irish Daily Star and has served as Executive Editor (Group) of Independent News & Media (INM), Ireland’s largest newspaper group.

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