May 18, 2021
Business Motoring News

New car sales in Waterford falling faster than anywhere else outside of Dublin

New car sales in Waterford have slumped by just under a third over the past year.

A total of 2,090 new cars were registered in the city and county in the 12 months to October.

This is a 32% drop on the 3,086 recorded for the same period last year, according to new figures published by the Society of the Irish Motor Industry (SIMI).

It is the second highest year-on-year drop in new car sales in the country behind Dublin (35%).

Nationally, new car registrations to date are down 25.2% (86,870) on the same period last year (116,124).

Light Commercials vehicles (LCV) are up 56.2% (1,667) compared to October last year (1,067) and year to date are down 15.3% (20,587). HGV (Heavy Goods Vehicle) registrations are up 15.7% (155) in comparison to October 2019 (134). However, year to date HGV’s are down 21.5% (1,951).

Used car imports for October (9,315) have seen a decrease of 18.7% on October 2019 (11,457), while year to date imports are down 37.7% (58,504) on 2019 (93,892).

Commenting on the figures, SIMI Director General Brian Cooke said: “October new car and light commercial vehicle registrations are broadly in line with the same month last year. However, like many other retail sectors, overall this year has been hugely difficult due to Covid-19, with new car sales down 25% year to date.

“With car showrooms closed for the next number of weeks due to Government Covid-19 restrictions, retailers have been enhancing their online presence, particularly with the month of November being the key selling period for forward orders for the new registration plate in January.

“Manufacturers and retailers are already offering generous incentives for customers to buy a new car. With the ongoing impact of Covid and the impending Brexit deadline fast approaching it is vital that the Government continue to support business in this uncertain trading environment.”


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